Saturday, December 22, 2007

THE TRUTHS YOU ALREADY

Here are some things you already know about the challenges facing
the Network Marketing industry...

 Network Marketing is an industry that in many ways is
“embarrassed” of itself. This is why many of us use the “curiosity
approach” and use evasive language patterns when presenting
our opportunity to new people. Right? (If you don’t believe this,
ask yourself why it is you don’t approach new people by saying,
“Hey can I talk to you about making money in my Network
Marketing opportunity?”)

 There are more Network Marketing companies than ever
before- and unlike what you maybe thinking, this industry is not saturated! Actually far
from it- The challenge is that you are beating your head against the wall trying to find
your new recruits and customers.

 You maybe thinking that It’s harder than ever to engage new people in a conversation
about Network Marketing; and that most people have already been approached (often
more than once) and have their “defense shields” up when it comes to Network
Marketing. Wrong! The problem is that you are chasing people that are no longer
qualified as your customers and business builders! Once again, you are beating your
head against the wall!

 Perhaps you are thinking, Lots of people have “tried it already” at some point in their
past and convinced themselves that it “doesn’t work”. Wrong! The problem is that you
are talking to people whose understanding of the way network marketing should be
done in today’s world, has not yet been upgraded!
For those people (you and your teammates may be those people) It seems hard for people to
commit to the time and effort it takes to build a successful Network Marketing business.
They are convinced that the market is “saturated” already and there’s really no room for new,
big success stories (I’m sure that’s not you – or you wouldn’t be reading this report – but
perhaps you’ve heard this argument from others).
The same broken record! And, yes we’ve seen this before.



Back in the early Nineties, the Multi-Level Marketing
industry was facing these same challenges.
The industry was known as MLM at that time.
All you had to do was mention the term“Multi-Level
Marketing” and prospects would turn away and run.
They just knew you were about to “pitch” them on
some kind of “pyramid scheme”, and they wanted no part of it.
They had either already been involved in “MLM” and had a garage full of unused products, or
they had recruited all their family and friends into a company only to find, a few months later,
that they had made no money and had damaged valuable relationships.
The industry had an “image problem”.
So the term“Network Marketing”was born.
Remember, these were the early days of computers and computer networks, so the word
“network” had a lot of appeal. It sounded high-tech and slightly mysterious.
So, for a while, it was easy to talk to people about “Network Marketing”.

1 comment:

Anonymous said...

cool info

Kuha
www.faquhar.com