BAND-AID ON A SYMPTOM

Without mincing words: if you put a band-aid on a symptom…
it’s still a problem. Treating the symptom without treating the
cause won’t solve your problem. The only true way to remedy
the situation is to take care of the cause.
Now, I am not saying there is anything wrong with the Plan
that all Network Marketing companies are built on (I love this
business, remember!).What I am saying is that the old-concept
, put your nose against the grindstone style is outdated.
In fact, It’s dead.
Trying to dress up the “old ways” of doing business and then calling it “Network Marketing”
worked for a few years, but it’s not working anymore.
Haven’t you already suspected this yourself?
People caught on.We, as an industry, have run out of space that the name change gave us.
And inventing a new name or term (as some have tried to do) will not fix things this time. Not
even for a little while. Don’t get me wrong – a new name can be powerful (the term“network
marketing” empowered us to be more successful – while it lasted). But we need to treat the
cause this time, and not just put a band-aid on the problem.
What we need is a fundamental shift in the way we do business.What am I talking about?
What I’m saying is simple:


If you’re handing out tapes or CDs…


If you’re spending all your time on your “warm market”…


If you’re living by the “three foot rule”…


If You are buying 100’s of leads that have no affinity for you…

You’re about to be swallowed up by the giant wave that will soon bury most Network
Marketers that are unwilling to change.
Now dont jump ahead of me.


You might be thinking I’m talking about the Internet; and if
that’s the case, you’re right…and you’re not. Here’s what I
mean…
Many of us know about the Internet, about online lead
generation and training.
But even the most savvy web marketers are being overtaken
by the new wave online—that wave is called “Web 2.0” .What
is “Web 2.0”? Quite simply, it’s the Internet’s Strategic High
Tech, High Touch Systems that are revolutionizing our industry.
And just using “Web 2.0” tactics is not enough in and of itself. You must use these tools, tactics,
and approaches in a strategic way that build your organization and your volume – and that
can be tricky (unless you know the secrets of how to do it the right way).
And yes, I know that most Network Marketing companies have websites, and many offer
websites for their Independent Business Owners and Distributors.
That’s not what I’m talking about. Not even close.
And please understand

THE TRUTHS YOU ALREADY

Here are some things you already know about the challenges facing
the Network Marketing industry...


Network Marketing is an industry that in many ways is
“embarrassed” of itself. This is why many of us use the “curiosity
approach” and use evasive language patterns when presenting
our opportunity to new people. Right? (If you don’t believe this,
ask yourself why it is you don’t approach new people by saying,
“Hey can I talk to you about making money in my Network
Marketing opportunity?”)


There are more Network Marketing companies than ever
before- and unlike what you maybe thinking, this industry is not saturated! Actually far
from it- The challenge is that you are beating your head against the wall trying to find
your new recruits and customers.


You maybe thinking that It’s harder than ever to engage new people in a conversation
about Network Marketing; and that most people have already been approached (often
more than once) and have their “defense shields” up when it comes to Network
Marketing. Wrong! The problem is that you are chasing people that are no longer
qualified as your customers and business builders! Once again, you are beating your
head against the wall!


Perhaps you are thinking, Lots of people have “tried it already” at some point in their
past and convinced themselves that it “doesn’t work”. Wrong! The problem is that you
are talking to people whose understanding of the way network marketing should be
done in today’s world, has not yet been upgraded!
For those people (you and your teammates may be those people) It seems hard for people to
commit to the time and effort it takes to build a successful Network Marketing business.
They are convinced that the market is “saturated” already and there’s really no room for new,
big success stories (I’m sure that’s not you – or you wouldn’t be reading this report – but
perhaps you’ve heard this argument from others).
The same broken record! And, yes we’ve seen this before.



Back in the early Nineties, the Multi-Level Marketing
industry was facing these same challenges.
The industry was known as MLM at that time.
All you had to do was mention the term“Multi-Level
Marketing” and prospects would turn away and run.
They just knew you were about to “pitch” them on
some kind of “pyramid scheme”, and they wanted no part of it.
They had either already been involved in “MLM” and had a garage full of unused products, or
they had recruited all their family and friends into a company only to find, a few months later,
that they had made no money and had damaged valuable relationships.
The industry had an “image problem”.
So the term“Network Marketing”was born.
Remember, these were the early days of computers and computer networks, so the word
“network” had a lot of appeal. It sounded high-tech and slightly mysterious.
So, for a while, it was easy to talk to people about “Network Marketing”.